Senior Creative & Art Director

KPMG

COnception and art direction
BOOST YOUR FEET

Encouraging employees to connect, interact, and build relationships through sport.

To strengthen internal culture and create new ways for teams to meet beyond the office, we launched Boost Your Feet, KPMG’s sport and networking app designed to bring employees together through shared physical activity.

The concept: turn sport into a social connector.
Employees can organize runs, join challenges, discover local activities, and connect with colleagues across departments and offices — creating informal moments where networking happens naturally.

SYMBOL OF BELONGING

To support the launch, we created a brand activation that merges sport, identity, and community: a limited-edition Nike ID × KPMG sneaker collection, designed exclusively for employees.More than a product, the sneakers became a symbol of belonging to the initiative — a visual marker for those who choose movement, energy, and collaboration.

The activation was supported by a dedicated visual campaign featuring surreal, sculptural compositions photographed by Marc Rauzier, reinforcing the playful and energetic spirit of the program.

By combining digital platform, physical activation, and strong visual storytelling, Boost Your Feet transformed an internal tool into a cultural moment — encouraging employees to move, meet, and connect.