CONCEPTION AND ART DIRECTION
VIRALS

Promote La Poste’s digital services registered letters and personalized stamps online in a way that would stand out in a category traditionally associated with administrative communication.

The challenge was to transform practical services into entertaining, shareable content capable of reaching a broader audience online.

We developed a playful campaign concept that reframes La Poste’s services through the language of entertainment and pop culture.

Two short viral films were created for online distribution, turning everyday actions like sending a registered letter or creating a personalized stamp into cinematic moments.

Agency: Havas Worldwide Paris
Creative Director: Samuel Kadz
Art Director: Gilles Fanuchi
Productor: Olivier Bassuet
Director: Numero 6