Social media campaign

Define the visual and narrative identity of Mortaground, a slow-paced tactical war game featuring heavy mecha units.
Rather than portraying war as raw brutality, we embraced the idea of a Mecha Opera.
Explosions, machines, and battlefield choreography become theatrical and larger than life.

We designed the full visual and narrative identity of the game, establishing a cohesive universe built around the Mecha Opera concept.

Branding and Social media campaign

The campaign focused on the core conflict of the game: factions at war. T

hrough dynamic social content built around spectacular mecha battles, strong VFX and visual moments, the objective was to push the audience to choose their side.
To reinforce the playful tone of the universe, the campaign introduced the idea of “mecha as toys”, presenting the machines like collectible figures staged in battle scenes.
Designed for TikTok and Instagram, the content emphasized short, high-impact visuals optimized for engagement and shareability.

Instagram - Tiktok - web - pre roll videos -