AAA ART DIRECTION AND BRAND
PRINCE OF PERSIA SANDS OF TIME

The objective was to define a cohesive artistic and brand direction capable of supporting both the game experience and its global AAA launch.

In addition to overseeing the production art direction, the work focused on establishing the overall visual identity of the project from the logo and brand system to the creation of marketing assets and cinematic trailers.

REMAKE RECIPE FOR THE BRAND

For the Prince of Persia remake, we worked on redefining the core ingredients of the franchise.

The project focused on introducing new levels and gameplay experiences while revisiting and expanding the original lore to modernize the universe.

Alongside the game design evolution, we developed a refreshed brand identity, including a new logotype and typography system.

This updated visual language was then deployed across marketing formats and communication assets, ensuring a coherent and contemporary presentation of the remake across all platforms.