CONCEPTION AND ART DIRECTION
FIRST LIFE CAMPAIGN

The city becomes an open-world experience — a place to explore, discover, and connect.
RATP is not just transportation infrastructure.
It’s the entry point to the real adventure.

Enjoy the city. Explore.

First Life reframes public transportation as an invitation to experience the city differently.
By merging gaming culture with urban storytelling, the campaign reminds audiences that the most meaningful adventures are still happening in the real world.

Advertising Agency : euro rscg c&o
Creative Director:Olivier mouliérac & Jérome Galinha
Creative: Gilles Fanuchi
TV prod : Annabelle fournier
Director : Dante Ariola
Music :vangelis
Visual effect : Buff