COnception and art direction
Never Hide and Seek CAMPAIGN

To introduce the new Ray-Ban collection, we created a series of short films inspired by hide and seek, where each film becomes a visual chase.

Twin sisters cross paths, mirror each other, disappear, and reappear constantly shifting positions to make the task harder.

Nothing is explained. Nothing is underlined.
Each 45-second film highlights a different Ray-Ban model, with its own setting, music, and casting to offer a distinct experience.

The campaign doesn’t ask you to search.
It asks you to stay aware.

Never Hide.