COnception and art direction
HAPPY & HEALTHY CAMPAIGN

Healthy School Food works to raise awareness among parents and communities about the importance of nutritious, accessible meals at school.
The challenge was to talk about food, nutrition, and inclusion without being technical, moralizing, or institutional — and to reach a broad audience with a message that feels positive, engaging, and easy to understand.

We chose to turn everyday food into playful visual metaphors, using trompe-l’œil and simple compositions to spark curiosity.

By blending familiar ingredients with unexpected visual twists, the campaign reframes healthy eating as something joyful, energetic, and inclusive, rather than restrictive or abstract.

Food becomes a language everyone understands — parents, children, educators, and communities alike.

playful visual metaphors

To extend the campaign beyond digital channels, the visuals were also designed to live directly inside schools as posters and educational displays.
Placed in cafeterias, hallways, and shared spaces, they help bring nutrition messages into everyday school life. The colorful, joyful, energetic, and inclusive visuals make healthy food easy to see and easy to understand turning information into playful visual cues rather than restrictive or abstract messages.
By making learning visible and engaging, the posters support teachers and educators while helping children naturally connect food with curiosity, energy, and well-being.