Raise awareness about forgotten luggage in a light, playful way.
Encourages travelers to keep track of their bags without adding stress.
Created the visual identity of the campaign
Designed a series of posters & billboards
Give the bags a personality. Grumpy. Impatient. Impossible to ignore.

AGENCY : HUMAN TO HUMAN
ADVERTISER : PARIS AÉROPORT
3D ARTIST : MÉCANIQUE GÉNARALE
DIRECTEUR ARTISTIQUE DIGITAL : NICOLAS RAKOTOARY
RESPONSABLE AGENCE : SABRI MEZGHICHE
DIRECTION DE PROJET : ALEXANDRA PAYEN