Brand Refresh and global art direction

Rebuild the Rabbids brand with a modern, inclusive, and scalable identity.
Redesigned the brand ecosystem across digital, print & experiential
Directed assets for merchandising and product lines
Collaborated with external studios & partners (Musée Grévin, Quick or Nintendo)

MARIO + RKB : Concept & art direction on the brand. Brand content, Social media and outwear.
3D Artist:Laurine Vire & Perrine Lozingez
LOGO : Benoit Berger
FONT : OMSETYPE