RATP — “First Life” Advertising Campaign

Encourage people to reconnect with real-life experiences — the chaos, the noise, the unexpected moments that make life beautiful.

AGENCY: EURO RSCG C&O
ADVERTISER: RATP - TRANSPORT FOR PARIS
CREATIVE DIRECTORS: OLIVIER MOULIÉRAC, JÉRÔME GALINHA
CREATIVE: GILLE FANUCHI DIRECTOR: DANTE ARIOLA
PRODUCTION COMPANY: LES TÉLÉCRÉATEURS
VISUAL EFFECT: BUFF
TV PRODUCER: ANNABELLE FOURNIER