Brand Refresh & Global Art Direction

Led the creative direction for a global Rabbids brand refresh, rebuilding the identity with a modern, inclusive and scalable vision.

Redesigned the entire brand ecosystem across digital, print and experiential platforms, defining the logotype, typography, visual language and manifesto to establish a cohesive global identity.

Directed the creation of brand assets and content, including ident videos, trailers and merchandising lines, ensuring consistency across all touchpoints.

Collaborated with external studios and partners such as Musée Grévin, Quick and Nintendo, extending the Rabbids universe into new cultural and commercial activations.

Credits
3D Artists: Laurine Vire, Perrine Lozingez
Logo: Benoit Berger
Font: OMSE Type

Brand Refresh & Global Art Direction

The project covered a large spectrum of branding, from collaborations and product design to books, clothing and merchandising, extending the Rabbids universe across multiple cultural and commercial touchpoints.

Dirty talk stikers

To push the Rabbids’ irreverent personality even further, we created a series of playful stickers designed to say slightly “dirty” things in a smooth, funny, and unexpectedly charming way.
The idea was to translate the Rabbids’ chaotic humor into a new visual language.
Instead of being crude, the expressions are delivered with style and wit, turning cheeky comments into something visually appealing and shareable.

The result is a light, entertaining extension of the Rabbids universe, giving fans a new way to communicate using the franchise’s unique mix of absurdity, humor, and personality.