Senior Creative & Art Director

The Crew

Global Art Direction & IP Development

Led the global art direction and visual identity for The Crew Motorfest, defining a new, younger creative direction aligned with player culture and the contemporary car scene.Built the entire Motorfest identity system, spanning in-game events, container stages, external collaborations, merchandising, apparel and collectible assets.

Defined the seasonal thematic programs, creating visual identities and concepts for each update, including curated playlists, car selections and custom designs.
Developed supporting content such as unboxing videos and promotional assets, reinforcing Motorfest as a living platform celebrating car culture.

thematic Playlist, taglines and GLOBAL identity

Defined the global art direction and visual identity of The Crew Motorfest, establishing a new creative direction aligned with contemporary car culture and a younger player audience.
Designed the Motorfest identity system, shaping the overall tone of the festival both in-game and across marketing. This included branding collaborations, festival environments, in-game outfits, and collectible assets.
Developed the visual framework for seasonal updates and thematic playlists, creating cohesive programs around cars, designs and events to position Motorfest as a living celebration of car culture.